Kenya Flower Council Urges Policy Reforms to Safeguard Floriculture Sector and Unlock USD 1.4 Billion Growth by 2030
Kenya’s floriculture industry has reaffirmed its position as one of the country’s most resilient and globally competitive export sectors, even as it called on government to urgently strengthen the business environment to protect jobs, unlock growth and sustain Kenya’s leadership in the global flower market. In a statement issued in Nairobi, the Kenya Flower Council (KFC) noted that the floriculture sector remains a flagship contributor to the Bottom-Up Economic Agenda (BETA), accounting for approximately 1.6 per cent of national GDP and 18 per cent of total export earnings. In 2024 alone, the industry generated KES 108 billion (USD 835 million) in export revenues, despite the pressures of global inflation, rising input costs and high air freight charges. The sector directly employs about 200,000 workers and supports more than two million livelihoods across production regions, particularly benefiting women and youth. Beyond foreign exchange earnings, floriculture continues t...