MRM Unveils Kenya’s First ‘Showroom on Wheels,’ Bringing Quality Roofing and Building Solutions to Every Corner of the Country
By irene
Nairobi, Kenya, 28th August 2025 — Mabati Rolling Mills Ltd (MRM), Kenya’s leading manufacturer of steel roofing and building solutions, has unveiled a groundbreaking innovation in customer service — the country’s first-ever Mobile Showroom for steel roofing and building solutions.
Dubbed “Showroom on Wheels,” the initiative is designed to bridge the gap between MRM and its customers by taking innovative, high-quality building solutions directly to homes, businesses, and communities, even in the most remote areas.
The Mobile Showroom is more than just a display unit. It is a fully equipped, moving hub of knowledge and solutions that provides customers with direct access to MRM’s diverse product portfolio, expert consultations, and practical demonstrations of proper roofing and building techniques.
Speaking during the launch, MRM CEO Albert Sigei reaffirmed the company’s commitment to customer-centric innovation and national development:
> “We understand the importance of accessibility and convenience for our customers. This Mobile Showroom is part of our ongoing strategy to enhance customer experience by bringing our innovative building solutions closer to homes and businesses. It also reinforces our commitment to supporting Kenya’s housing and infrastructure growth.”
Sigei further noted that the mobile unit will serve as both an exhibition and an educational platform, teaching communities about the value of genuine, quality roofing products, proper installation methods, and creative building ideas.
The Mobile Showroom will showcase MRM’s wide range of solutions including:
Steel Roofing Sheets: Dumuzas, Durmurangi, Resincot, Covermax, Maxcover®
Steel Roofing Tiles: Versatile, Elegantile, Orientile
Stone-Coated Steel Tile: Lifestile
Prefabricated Housing: SAFHOME
Building Solutions & Accessories: Insulation, ventilation, ridges, Fixtite screws, gutters, and fittings
Structural Pre-Engineered Solutions: SAFBUILD, ULTRASPAN, steel beams, pipes, and hollow sections
The initiative is expected to significantly benefit homeowners, builders, developers, agricultural enterprises, and community organizations across rural and underserved urban areas — ensuring that quality housing solutions are within everyone’s reach.
With Showroom on Wheels, MRM continues to live up to its promise of building dreams, mile by mile.